ART DIRECTION, GRAPHIC DESIGN, BRANDING, EDITORIAL, PRINT, MOTION, WEB

Brand identity & packaging for the skincare brand Nãra. Infused with natural botanical extracts and cutting-edge technology, Nara’s formulas work harmoniously to rejuvenate and restore skin’s vitality.

For this project, I followed the botanical and natural aspect of the brand, by focusing on ingredients, using them in the logo, as illustrations. I focused on a simple and minimalist structure for the packaging, to emphasize a certain transparency between the customer and the brand, highlighting only the ingredients and their benefits. 

Creating visuals to bring clarity and ease to different topics. I usually start my process with research, on websites like ourworldindata, data.worldbank or other certified websites. After organizing my research on an Excel table, I start drawing my information first on paper and then on digital, with Illustrator. 

Romane is a font created by combining AI and manual use. I started the project by generating images on Midjourney inspired by antic Greco-roman alphabet. After that, from one of the pictures I got (slide 1), I draw manually an alphabet, more modern, before making them on screen. This project was a good illustration of how to use AI and my skills, to develop creativity and lead to innovative outcomes.

{in progress} 

Personal project I did to design an editorial magazine that retraces the link between Italian food and cinema. The layout follows a structure with grids; with a custom font created specifically for the title. I played with bold colors and fonts to represent the energy and dynamism of italian food, and visuals in the collective imaginary. Articles were generated using AI, and all images are sourced on Unsplash/Freepik for personal use. 

This lookbook is a personal project, made for a Fall 2024 collection, designed to showcase a range of fashion pieces for brands. I generated the text content and brand info through AI and created the pagination to follow a certain simple, minimalist, and warm collection. I chose to follow clean lines and grids, and a harmonious color scheme to reflect the brand’s minimal essence, perfectly aligning with the collection’s modern elegance.

As a graphic designer, I like playing with font shapes and structures. During a trip to Barcelona, I started drawing a typeface inspired by the Art Nouveau movement and architecture. Taking source from Gaudi’s style, it was a good exercise form me to learn more about letter forms and ligatures. 

{in progress}

Design of a poster to promote Les Nocturnes de l’Histoire (Night of History), a set of events developed by the Sorbonne University Library to spread knowledge about a particular topic.

The goal of this first edition was to create a concept that can be used over time. I decided to keep a consistent structure and put the main element in the photo. My purpose was, through the theme, to convey the concept of closed space through this blurry and movement effect, on both the picture and the font. For the typography, I choose Chakra Petch from Cadson Demak, to keep a traditional and minimal aspect like the university, while bringing a twist to make it atypical. 

Mabble is an app that lists ethical clothing brands. For this project, I aimed to make shopping more entertaining and playful. By swiping left or right, users can interact with the algorithm, which adapts to their preferences while promoting local producers and brands.

For this, I integrated elements from social media and shopping apps, infusing the interface with energy and dynamism. After creating personas, mapping out user flows and journeys, I developed the  wireframes and the app’s website.

In 2020, I began an internship at Skipit, a company dedicated to promoting tourism and eco-transportation. As a designer, my responsibilities included contributing to the app’s development by designing its visuals and user interface with the other member of the design team. I also created print and digital marketing materials to promote the product across various media channels.

I’m a multidisciplinary designer based in Copenhagen specialized in brand identity, print, and digital design. I graduated from ESAIG Estienne in Paris in graphic and digital design, and I work now independently as a graphic designer. I’ve always enjoyed communicating with others via paper or a screen.